Mark Schaefer: How blogging saved my life - CMA The Content Marketing Academy 2016

Mark Schaefer: How blogging saved my life

In this short and emotional talk Mark Schaefer shares insights into the darkest time of his life and how creating content saved him.

During an 18 month period between 2006 and 2007 Mark suffered from a spate of bad luck, which in turn caused his life to spiral out of control.

From stress at work, to divorce, to a serious medial condition, to monitoring his blood pressure on an hourly basis, Mark had to find something to stabilise his life.

What Mark found was that there was one part of his day when his blood pressure was at it’s lowest – when he was writing.

Through creating content Mark was able to share his ideas with the world and build a relationship with people who know about his life problems.

Channeling his emotions & feelings through his writing helped him to heal and become a better person.

Watch the full talk (11 mins) by clicking on the video above to find out how blogging saved Mark’s life.

Mark Schaefer is our Closing Keynote Speaker at TCMA 2016 on 2nd and 3rd June 2016 in Edinburgh, Scotland.

Click here to register for TCMA 2016


  1. Emery says:

    Very interesting. There is a sound therapeutic basis for expressive writing helping us to organise thoughts and reflect on emotions, which has an added dimension beyond talking about thoughts and emotions, as evidenced in Mark’s experience that: ‘Channeling his emotions & feelings through his writing helped him to heal and become a better person.’
    When this experience is shared with others through blogging, yet another therapeutic dimension is added.
    In fact, health and social care settings are increasingly adapting similar models to complement medicalised interventions. Alongside art and other creative forms, there is growing understanding of the role played by writing (in all its diverse, creative forms, from journalling to experimental poetry) in good mental and physical health.
    To know more about this, it’s worth taking a look at the sole UK course to teach creative writing to Masters level from a therapeutic perspective. This is the MSc in creative writing for therapeutic purposes (CWTP), which can be found in detail at
    CWTP plays a developing role in a multitude of community settings, while also accompanying each practitioner on a journey of personal development.