The Content Marketing Academy

Gary Vaynerchuk and Inbound UK 2014

Chris Marr with Gary Vaynerchuk

It’s been 6 or 7 months since I last attended a national marketing conference in the UK, and coincidentally it was Gary Vaynerchuk’s JJJRH book launch in London (Gary and I pictured above).

For the past 12 months I vowed to myself to not attend any conferences for a year because I felt like I just needed to really focus on building Learning Everyday (confession: I ended up going to 1 or 2). However, I really didn’t get distracted by big conferences and I also didn’t feel bad for missing them.

The last thing I want to do is turn into a ‘seminar junkie’, but I realised a year ago that I had enough information to run my business…it was time for execution!

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Getting started with content curation – Finding great content and sharing it with your audience

Content Curation - Finding Great Content and Sharing it with your audience

In a recent article I wrote about what content curation is and the many benefits associated with it. In this article I’d like to follow up with the ‘how to’ element – i.e. where to find great content and how to share it with your audience.

If you’re not sure what I’m talking about, please read this previous article first and come back to this article directly afterwards. Here’s a quick reminder if you’ve read the other article already:

  • Think like your audience – what would they like to read, watch & listen?
  • You still need a plan – Why are you doing this? What’s your mission statement behind your content strategy?
  • Keep the content consistent and relevant – i.e. if you want to be known for something specific, or your audience expect a certain type on content from you, be consistent with your topics.
  • Think like a museum curator – selecting the best content and showcasing it to your audience

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Six content marketing lessons from Marcus Sheridan at AmeriRap 2014

Marcus Sheridan - The Sales Lion

Who would have known that a “Pool Guy” from Virginia, USA, could reach such incredible heights as a motivational and inspirational speaker at marketing and business conferences around the world.

Marcus Sheridan began River Pools and Spas in 2001, growing a business with just 15 people, through inbound marketing and a very successful blog, to one of the largest of its kind. Now a silent partner, he travels the globe, teaching and coaching businesses on how to capture success through inbound and content marketing.

Marcus recently spoke at the AmeriFirst Home Mortgage Annual Conference, AmeriRap, and in this article we have summarised the six key content marketing lessons from his 1.5hr presentation.

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Sarah Gathercole – a small business content marketing case study

Content Marketing Case Study

In recent conversations with business owners I have been up against almost every excuse for not starting a content marketing programme and in this article I’d like to show you just how simple it can be to get started.

I always come back this famous quote:

“You don’t have to be great to start, but you do have to start to be great” – Zig Ziglar

I know that most business owners can’t start with an advanced content marketing strategy, and therefore it’s important to find find something that is manageable, that you can implement easily and commit to and grow/mature into over the longer term.

You may be holding yourself back from starting a content marketing programme because you:

  • Don’t have a platform
  • Don’t know what to write about
  • Don’t have time to commit to content marketing
  • Don’t know where to start with content marketing

Once you’ve read this article these will no longer be valid reasons for not getting started.

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The Chemistry of Content Marketing

The Periodic Table of Content Marketing - Chris Lake

They say marketing is a mix of science and creativity and Chris Lake, Director of content at, has perfectly combined the two in a colourful Periodic Table of Content Marketing. Ranging from strategy to sharing, this infographic takes the science of chemistry and the creativity of marketing to produce a simple and accessible insight into the seven steps to success in content marketing:

  1. Strategy
  2. Format
  3. Content Type
  4. Platform
  5. Metrics
  6. Goals
  7. Sharing Triggers

Here are four reasons why you should take the time to look at The Periodic Table of Content Marketing.

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Get 15% OFF your full ticket price - offer ends 29th August

The Content Marketing Academy is taking place in Fife, Scotland on Friday 5th September 2014

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