Are you ready to master content marketing?

On this page I have provided you with a gateway into discovering what content marketing is and how your business can benefit. Get your favourite notepad and pen out and make your way through all these videos, podcasts and articles.

By the end of this you will have a much better understanding of what content marketing is and how you can grow your business and personal brand through embracing the principles of content marketing.

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Free: 10 day content marketing crash course

If you haven’t already been through my 10 day content marketing crash course, then you should get stuck into this right away.

Content Marketing Crash Course Breakdown:

1. What is content marketing?
2. Starting your content marketing journey
3. Changing consumer behaviour & the zero moment of truth
4. Generating ideas for your content marketing
5. How Google works
6. Creating your own case studies
7. What to expect from content marketing
8. Creating a rich source of content
9. Return on investment
10. A commitment to content marketing

What is content marketing?

• What is content marketing? – This article includes content marketing definitions and highly recommended content marketing resources from industry experts
• Chris Marr’s favourite ‘what is content marketing?’ videos – Chris’ favourite content marketing videos that explain exactly what content marketing is. The total watching time is under 30 minutes.

The business case for content marketing

• The business case for content marketing (article) – 12 main points to help you understand the business benefits of content marketing
• Are you winning the zero moment of truth (ZMOT)? – The Zero Moment of Truth is an important concept that you absolutely must get to grips with
• The business case for content marketing (podcast) – Chris discusses the business case for content marketing during episode 37 of The Marketing Academy Podcast

Search engine optimisation and content marketing

• How Google works with content marketing – Believe it or not, most people don’t understand how search engines work, so we need to iron this out as part of the whole content marketing strategy.
• When SEO doesn’t matter – In this article Chris shares his insights into when SEO doesn’t matter so much in content marketing
• SEO for small business owners – This article includes all the important aspects of SEO when publishing blog articles

Getting started on your content marketing journey

These two articles will help you to get started on your content marketing journey:

• The four C’s for content marketing success
• Commitment – The 5th C for content marketing success

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Getting started with business blogging

I get asked a lot of questions about business blogging and continually update my articles with answers to these questions.

Click here to dig into lots of different article on the topic of business blogging.

Further study

• 10 highly recommended content marketing books for small business owners – A list of my top 10 ‘getting started with content marketing’ books
• A content marketing case study with Julie Christie Photography – Julie Christie shares insight into her content marketing journey on episode 49 of The Marketing Academy Podcast